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The Mirror Palais Paradox: a Brand Built on Social Media, Haunted by It Too

"I'm one of the world's biggest fast-fashion designers. And, unfortunately, this is happening completely against my will," declared Marcelo Gaia, the Brazilian-American mastermind behind the nostalgic, Gen Z–adored label Mirror Palais. In an Instagram Reel from August, Gaia then goes on ...

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