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Orly Shares Its Secrets to Longevity as a 50-Year-Old Indie Nail-Care Brand

Against today's beauty landscape of strategic M&As promising a one-way ticket to brand survival in an oversaturated market, remaining independent is no simple feat. But maintaining the "independent" label for 50 years, while also continuing to stay relevant? That's largely unheard of. And yet ...

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from Fashionista https://ift.tt/C9Uaqk0

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